Personalization is the greatest, most brazen overpromise in the world of marketing today. Agencies promise to create personalized experiences for their clients’ customers, while brands clumsily serve up content in an assumptive manner hoping to increase conversion and relevance. Yet, nearly all efforts fall short. Why? And how can we make personalization consistently deliver increased relevance and a higher value experience for our end customers?
August 15, 2016
Kenwood Experiences, an award-winning experiential marketing agency in San Francisco, CA, created breathtaking booths for clients Square Enix and Capcom at E3, which ran June 14-16 in Los Angeles.
July 12, 2016
Kenwood Experiences, an award-winning experiential marketing agency in San Francisco, CA, has Won the Sliver in this year's Game Marketing Awards (“GMA”) for Standout Outdoor Advertising for Deus Ex: Mankind Divided. The GMAs are put on by PromaxBDA and are the gaming industry¹s premier awards showcase. Winners were announced on May 24, 2016.
June 15, 2016
We are excited to announce that Kenwood Experiences and client Square Enix have been named “Best Trade Show Booth” in the BizBash Event Style Awards competition for Square Enix’s booth at E3. BizBash is one of the event industry’s top publications and the competition this year was fierce.
June 10, 2016
Kenwood Experiences, an award-winning experiential marketing agency in San Francisco, CA, has been honored by Event Marketer Magazine’s “The 2016 It List” as one of the world’s top 100 event agencies for the second year in a row.
May 11, 2016
"Conversation is the new brand currency," asserts Kenwood Experiences president Daniel Pinkham. "Brands can't afford to just talk at consumers. They need to engage them in a personal, ongoing conversation, which means changing the rules of engagement."
November 12, 2014
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