Adobe: Max experience

The exponential power of OMG

“They blew every last mind in the joint.”


Adobe has moved to the cloud, and users expect the company to deliver the ultimate fusion of art and technology. And with this crowd, presentation is everything.


Don’t just talk about the creative power unleashed by Adobe’s cloud migration. Demonstrate it.


We needed to be unconventional. Audacious, even. The entire Microsoft Theater became our canvas. We used projection mapping and specially designed media to create a jaw-dropping live opener, two riveting keynotes, a captivating awards presentation, and a tantalizing Sneak Peeks session. Moreover, our approach eschewed the use of standard screens and PowerPoint altogether. We used this method to tell Adobe’s story in a completely new and vivid way across hours of general session presentations.


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