Bridgelux: tradeshow experience

A beacon of light in an otherwise drab environment


Bridgelux is more than a catalog of lighting products; they are an LED leader in retail, hospitality, and outdoor lighting design.


Create a simple, contemporary design aesthetic to reflect the company’s forward-looking industry leadership and dial interactivity way up.


We completely revamped the company’s tradeshow presence, from booth design to videos, interactive elements, print and digital collateral, and signage. In doing so, we transformed their booth from a series of product displays to an experiential space that attracted and engaged attendees while clearly communicating the Bridgelux story. We took the show on the road, setting up at trade events in the U.S., Germany, and China with a revamped brand that looked and talked like a global leader.

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