EMC: Transform Films

6-sec science lessons with Zach King

INSIGHT

The IT marketplace is being continually disrupted. EMC’s partners expected a supportive partnership in a time of mutual transformation.

STRATEGY

Show moments of transformation enabled by people working together.

CREATIVE

We enlisted the help of Zach King, the unofficial “King of Vines.” His brilliant work in the realm of six-second film features moments of magical transformation that are seamless and wholly unexpected. His approachable persona and technical mastery made him the perfect illusionist to demonstrate several different ways in which EMC was facilitating transformation together with their partners.

 
 
 
 

More Information

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