EMC: VSPEX Blue ad

Making rain with an award-winning cloud server spot

INSIGHT

Small-to-medium-sized business owners know they need to migrate to the cloud but find most new technology rather daunting.

STRATEGY 

Position VSPEX Blue as being incredibly simple—so simple, even an adult can get on the cloud in 15 minutes.

CREATIVE

Our CINDY-award-winning spots featured young kids who were relieved to get a break from constantly having to help their parents figure out technology stuff. The tongue-slightly-in-cheek message resonated with the audience. The launch was a huge success, and the concept was disseminated, in various forms, across a wide range of media channels.

 

More Information

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