The site fostered dramatically increased engagement with donors and helped significantly boost the stream of donations.
The feeling of connection with a charitable group is huge. The more involved people feel, the more likely they are to give repeatedly and stay involved. The more they see how their donation can literally change lives, the deeper their involvement.
Design a site that was easy to navigate, that told Robin Hood’s story simply and powerfully, that provided avenues for ongoing engagement, and that visualized the impact any individual donor has on fighting poverty.
We made a bright, attractive site filled with easy-to-digest metrics about poverty and first-person stories that get to the heart of Robin Hood’s highly effective poverty-fighting entities. We also created the ability for users to create an account that tracked donations and provided tailored information that helped donors to feel that they were a part of the Robin Hood community and made donating a simple proposition.