PURE STORAGE: ACCELERATE

OUT WITH THE OLD, IN WITH “THE NEW POSSIBLE”

INSIGHT

Showing the amazing things new technologies can do is much more powerful than just talking about it.

STRATEGY

Paint a picture of “The New Possible,” demonstrating the incredible things taking shape thanks to the stunning data-processing speeds achievable with Pure flash storage.

CREATIVE

We transformed a decrepit 1890s-era warehouse into a high-tech vision of the future—serving up a taut metaphor for how Pure is transforming storage from a decades-old model to a future-facing new paradigm. From the free-flowing floor and open breakout sessions (housed in oversized, open-walled storage containers) to the dramatic general session supported by a 110-foot LED screen, Kenwood kept the energy dial at 11 from beginning to end.

Kenwood crafted the flow and content of an immersive story, beginning with pre-event communications, website design and show graphics. The story played out over 2+ days, culminating on a high note, shall we say, with Snoop Dogg shaking the old iron beams and firing up the audience in ways both metaphorical and literal.

More Information

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