"They came, they played, they were completely jazzed, and they broadcast it all over social media like nobody’s business."
Final Fantasy fans would go just about anywhere for a sneak peek at the next iteration of the game. But what if they didn’t have to?
Let’s bring the game to the fans. We’ll put it on a bus tricked out just for gamers, leak its location through social media, and let the spectacle unravel.
In less than 10 days, we found a bus, branded it, had it custom configured to hold a bunch of gaming stations, then put the word out through Facebook and Twitter about where it would be pulling up next.