Square Enix: Final Fantasy preview Tour

Wild ride earns 3.5M Google hits in less than 24 hours

"They came, they played, they were completely jazzed, and they broadcast it all over social media like nobody’s business."

INSIGHT

Final Fantasy fans would go just about anywhere for a sneak peek at the next iteration of the game. But what if they didn’t have to?

STRATEGY

Let’s bring the game to the fans. We’ll put it on a bus tricked out just for gamers, leak its location through social media, and let the spectacle unravel.

CREATIVE

In less than 10 days, we found a bus, branded it, had it custom configured to hold a bunch of gaming stations, then put the word out through Facebook and Twitter about where it would be pulling up next.

 

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