Symantec: Product Launch virtual events

Back up to the future with Symantec

INSIGHT

Customers postpone important security considerations until after a crisis.

STRATEGY

Demonstrate the value of data backup through proactive messaging from the future.

CREATIVE

We took Symantec customers, channel partners, and media on a tour of the future through a broadcast from Tesla’s hyper-modern headquarters.

We created two market-specific interactive virtual events, one for the SMB market and one for the Enterprise market, that included interactive polling, chat, and live interaction with Symantec technical experts.

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