Ultron Sigma Throne Room

“We appreciate your team rallying to up the quality of Ultron Sigma.” – Matt Dahlgren: Director, Brand Marketing

INSIGHT

Gamers love action figures. Let’s bring one to life.

STRATEGY

Create a highly detailed, life-size action figure in to launch Ultron Sigma, a newly created Marvel vs. Capcom videogame character.

CREATIVE

Working with both Marvel and Capcom Japan, we constructed a full-scale, museum-quality  rendering of super-villain Ultron Sigma and set him on a throne in a fully tricked out  throne room. 

The space became ground zero for immersive competitions, with multiple gaming stations and a photo area that served as a high-traffic, social-media launchpad.

More Information

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