“We appreciate your team rallying to up the quality of Ultron Sigma.” – Matt Dahlgren: Director, Brand Marketing
Gamers love action figures. Let’s bring one to life.
Create a highly detailed, life-size action figure in to launch Ultron Sigma, a newly created Marvel vs. Capcom videogame character.
Working with both Marvel and Capcom Japan, we constructed a full-scale, museum-quality rendering of super-villain Ultron Sigma and set him on a throne in a fully tricked out throne room.
The space became ground zero for immersive competitions, with multiple gaming stations and a photo area that served as a high-traffic, social-media launchpad.
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